diff --git a/src/index.rs b/src/index.rs
index 49a728d..f626c0f 100644
--- a/src/index.rs
+++ b/src/index.rs
@@ -4,7 +4,10 @@ use maud::{html, Markup, PreEscaped};
 pub(super) async fn index() -> Markup {
     new(html! {
         hgroup {
-            h1 { "Digital Shadows" (PreEscaped("—")) "Who owns your data?" }
+            h1 { "Digital Shadows" (PreEscaped("—")) "Who owns your "
+                mark { "data" }
+                "?"
+            }
             p {
                 "What happens when your digital shadow takes shape: tangible, interrogative, observant?"
             }